COUPLES RESORTS, JAMAICA

Many Luxuries. One Love.

The objective for Couples was to enhance rather than re-invent a brand, repositioning the resorts at the higher-end of the market, increasing the perceived allure but losing none of it it’s affordability and value. Previously considered as a group of indistinguishable hotels, Greene Street brought focus to each of the four unique resorts, developing a new creative direction, website, tagline, and all print, digital and on-property marketing assets, to reach the targeted audience and far beyond.

Discovery & Strategy, Brand Identity, Tagline, Marketing & Advertising, Web, Print, Digital, Photography & Video, Product Design, Environmental Graphics /  couples.com