Couples Resorts

Many Luxuries. One Love.

The objective for Couples was to enhance rather than re-invent a brand, repositioning the resorts at the higher end of the market, increasing the perceived allure but losing none of its affordability and value. Previously considered as a group of indistinguishable hotels, Greene Street brought focus to each of the four unique resorts and developed a new creative direction, website, tagline, print, digital, and on-property marketing assets.

Discovery & Strategy, Brand Identity, Tagline, Marketing & Advertising, Web, Print, Digital, Photography & Video, Product Design, Environmental Graphics