Milliken & Company

Lighter. Quieter. Stronger.

Milliken’s Automotive non-woven’s division combines science with design building on its legacy of innovation within the automotive industry. This group needed the right creative strategy to bring their powerful new products to life. Starting with naming , moving to tagline and then across all the print and digital requirements, we worked with them to create a message of personal attention and engagement, placing this Milliken division at the forefront of the industry.

Discovery & Strategy, Brand Identity, Naming, Web, Print