MoMA

The art of perfecting the straight line.

The De Stijl art movement, founded in the Netherlands in 1917, sought to distill artistic expression to its most fundamental elements through geometric shapes, primary colors, and a strict adherence to vertical and horizontal lines. Working closely with the Museum of Modern Art’s De Stijl painting collection, we designed, sourced, and oversaw the development of products and packaging to commemorate the 100th anniversary of the movement’s founding.

Product Development, Packaging