New York City thrives on art.

New York City thrives on art.

Established in 1994, The Armory Show is the oldest art fair in New York City. Greene Street generated a strategy, applied across all print and digital collateral including a catalogue, invitation, advertising and signage - to position The Armory Show as one of the most influential cultural organizations on the circuit.

Discovery & Strategy, Brand Identity, Print, Digital, Advertising, Environmental Graphics / armoryshow.com

Established in 1994, The Armory Show is the oldest art fair in New York City. Greene Street generated a strategy, applied across all print and digital collateral including a catalogue, invitation, advertising and signage - to position The Armory Show as one of the most influential cultural organizations on the circuit.

Discovery & Strategy, Brand Identity, Print, Digital, Advertising, Environmental Graphics /  armoryshow.com